Use case: Ecommerce

Make digital magic happen with live customer data

You already invest in a wealth of customer data, so why dump it into a data lake or CDP? Stream processing enables instant personalization, with recommendations to drive up cart values and reduce churn.


Use real-time data to personalize experiences. Combine live data such as browsing behavior with purchase history and preferences to deliver the right offer at the right time.

Now you can use ML to recognize when behavior matches certain patterns and automate offers to influence conversion rate and ACV.


Should you recommend sale or full-price items? One-time or subscription? Seasonal merchandise or standbys? Quix helps retailers make smarter product recommendations.

Spot the signals and decision points in customer behavior in real time, then automatically generate targeted recommendations to best influence customers.

Fraud prevention

Customers expect near-instant purchase approval. But this creates massive exposure to fraud. Quix helps you communicate faster with banking services and add your own fraud detection layers.

It can also detect fraud associated with gift cards, coupon codes, loyalty rewards, and multiple user accounts. That’s the power of ML paired with real-time data.

Customer retention

Real-time data helps you better understand your product lifecycle, using ML to detect signals that a customer is likely to churn.

Use this data to automate “surprise and delight” moments for your customers, such as sending an unexpected gift shortly before a subscription renewal. You can also support customer service by detecting problems early.

Reduce latency

The data load and query time needed for personalized experiences severely slows digital products. But customers won’t tolerate waiting for pages to load — latency is the new outage.

Quix helps you build lightning-fast applications powered by real-time data, to immediately serve high-value content, wrapped in a customized experience.

Changing the ecommerce industry

Quix was founded by Formula 1 engineers to deliver the power of real-time data to all industries. Quix brings order to the chaos of customer data sprinkled across business silos for both historical and live data streams.

No matter how high the volume and velocity of customer data you collect, Quix can unify it in the context that matters most: a single customer.

As leading ecommerce brands embrace a digital-first approach, they’re rapidly embracing live data to deliver greater immediacy and personalization.

Ready to learn more? Chat with a friendly expert about what you can do with Quix.

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